SELLING
WHY
USE AN AGENT?
Selling a home takes more than just putting a "for sale" sign
out front. You need an agent with experience and training to help
you determine the right price, come up with an effective marketing
strategy, and anticipate and solve any problems that come up during
the selling process. A real estate professional can help you with
every part of selling your home, and offer you a smoother, hassle-free
experience.
When you're selling your home, there are a number of advantages
to working with an agent:
- DFGDFG
- He/she
knows real estate values in your neighbourhood and will help
price your home competitively by preparing a market analysis
of homes that have sold, competing homes that are still on
the market and homes that were on the market but didn't sell.
He/she will establish a marketing strategy for your home, ensuring that
it's exposed to as many potential buyers as possible.
He/she takes care of the tasks involved in selling a house, ensuring that
the transaction is simple and low-stress for you.
He/she is an expert in the home selling process and will advise you of
your rights, options and obligations.
He/she is an experienced negotiator and will work for you to get you the
best possible price.
Effective marketing for your home
An agent can help you market your home by exposing it to as many
potential buyers as possible. The first step is putting it on the
MLS. But listing your property is only the beginning; your agent
will prepare a personalized plan that includes everything he/she
plans to do to sell your property. At Royal LePage, your property
will be aggressively promoted through:
- A
posting on the Multiple Listing Service (MLS)
Royal LePage property advertising publications
The Royal LePage web site
Other Royal LePage offices and real estate professionals
Mailings to potential buyers in your area
Pricing your property right
If you price your property too low, it may sell quickly, but you'll
lose out on money. If you price it too high, it may not sell at
all. Your agent can help you figure out the best asking price for
your home.
The benefits of the right price
A well-priced property may generate competing offers, which will
drive up the final price. Other real estate professionals will
be enthusiastic about presenting your property to their buyers.
Your home will sell faster because it is exposed to more qualified
buyers.
Listen to the market
As part of your pricing strategy, your agent will put together
a comparative market analysis, which is a good indicator of what
today's buyers are willing to pay. It compares the market activity
of homes similar to yours in your neighbourhood:
- Homes
that have recently sold represent what buyers are willing to
pay.
Homes currently listed for sale represent the price sellers hope to obtain.
Listings that have expired are generally overpriced or have been poorly
marketed.
Don't overprice your home
Some sellers believe that if they price their home high initially,
they can lower it later. Instead of making you more money, this
strategy could end up hurting you.
- Early
activity is key. As soon as a home comes on the market, agents
and potential buyers sit up and take notice. If it's overpriced,
interested parties will quickly lose interest. By the time
the
price drops, the majority of buyers are lost. When a home has
been for sale too long, buyers will be wary and may reject
the property.
You'll miss the right buyer. You may think that interested buyers can
always make an offer, but if your home is overpriced, potential buyers
looking in
a lower price range will never see it. And those who can afford a home
at your asking price will soon recognize that they can get a better value
elsewhere.
You could run out of time. You may end up having to drop your price below
market value if your home doesn't sell initially. Price it right the first
time, and you won't end up having to sell it for less than it's worth.
Renovating for resale
Renovations don't have to be expensive or extensive to offer you
a good rate of return. In fact, a quick coat of paint can go a
long way to boosting your selling price. Just make sure your new
décor is tasteful, with shades of white and tame versions
of popular colours.
The kitchen and bathroom are your best bets for renovation with
the highest payback. Take a look at these average rates of return
for home upgrades:
- * Interior painting and décor
- 73%
* Kitchen renovation - 72%
* Bathroom renovation - 68%
* Exterior paint - 65%
* Flooring upgrades - 62%
* Window/door replacement - 57%
* Main floor family room addition - 51%
* Fireplace addition - 50%
* Basement renovation - 49%
* Furnace/heating system replacement - 48%
* New lighting - 84%
As an expert on home sales trends in your neighbourhood, your Royal
LePage Sales Professional can suggest which areas of your home
could benefit from renovation and increase its value.
George
Grdic
Sales Representative
Awards: President's Gold Award,
Sales Achievement Award, Master Sales Award
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